Rebranding project for Philadelphia Restaurant Mac Mart.
Mac Mart is a Philly-based restaurant known for creative mac and cheese. It started as a food truck and expanded to multiple locations. My goal was to revamp their visual identity, keeping their modern-retro feel to better appeal to their millennial and Gen Z audience while highlighting creativity, innovation, and quality ingredients.
Creative Process
The rebrand aimed to create a modern-retro visual identity to differentiate Mac Mart and strengthen their presence in Philly. I balanced modern aesthetics with nostalgic elements, starting with sketches for the logo, patterns, and typography to explore various styles and layouts, refining what worked best.
Color Palette
Logo Comparison
Old Brandmark
New Lettermark
Old Wordmark
New Wordmark
Wordmarks
Brandmarks + Pattern
